Genoa have unveiled their new third kit, however, it not the kit that's getting the headlines, it's that they have pulled off one of the unlikeliest of launches of all-time partnering with WWE legend The Undertaker. This marks the first time in the club's history that they will don a black kit, which is accented with a striking gold trim. The Undertaker's involvement is part of Genoa's ongoing 'The Golden Dark Side of Genoa' campaign, launched last season, which celebrates the city's rich and diverse culture.
A club statement read: "A lifetime on the ring before well-earned retirement, with a couple of electrifying comebacks. A spotlight in the Hall of Fame. Sparkling crowns of titles around his neck, even more impressive than a pride of lions. The aura of a hero, both for these and past generations, rests on shoulders that speak for themselves. Ladies and gentlemen, here’s The Undertaker. Yes, it’s really him, posing with the jersey after that playful wink, the 'follow' nudge, aimed at Genoa’s Instagram channel. Some people live seven lives in one, and he has the blessed nickname of ‘The Undertaker’."