It was the summer of Walkmans clipped to belts, neatly styled mullets, and trousers tucked into white tennis socks. The year was 1988, the stage was the European Championship in West Germany, and Denmark took to the pitch in one of the boldest football kits of the era.
Now, for the first time in 37 years, Hummel and the Danish Football Federation (DBU) have re-released the iconic Euro 1988 shirt — one that may not have brought silverware to the Danish national team but remains a cherished symbol of a golden footballing generation. Michael Laudrup, Morten Olsen, Preben Elkjær—the names conjure instant nostalgia for Danish fans. Under Sepp Piontek, Denmark entered Euro ’88 in a striking red-and-white design, but their tournament was short-lived. Placed in a ruthless group alongside Spain, Italy, and the hosts, West Germany, they crashed out in the group stage without a point to their name. A goal difference of 2-7 did little to reflect the talent on the pitch, but the shirt became a cult classic, surviving in memory long after the tournament’s disappointment faded.
“After huge demand from Danish fans, we’re thrilled to bring back the Euro ’88 national team jersey,” said Hummel’s marketing director. “It may not have been part of Denmark’s greatest triumphs, but it represents a team that helped put Danish football on the map.”
Following the Euros, the kit remained in action during Denmark’s 1990 World Cup qualifying campaign, which saw them claim victories over Bulgaria, Greece, and Romania, only to fall short of reaching the tournament. Now, more than three decades later, its return offers a piece of history for fans old and new.
The relaunch is part of Hummel’s ongoing celebration of football heritage, ensuring that one of Denmark’s most distinctive kits can finally be worn again.
The Euro ’88 remake is available now here